🔆 Rajasthan’s Cash Plus Model Boosts Women’s Health 📍 Rajasthan’s Cash Plus model, India’s first state-led pilot, links cash transfers with counselling to improve maternal and child nutrition. ✅ Led to a 49% rise in early breastfeeding, 44% increase in counselling uptake, and better diet diversity. ✅ Covers 3.3 million women; part of PMMVY+SBCC approach. ✅ Backed by Ministry of Women & Child Development and scaled up since 2022.
June 20, 2025 10.5K 6