INNOVATION budgets are RISEing.
Priority is rising too...
📍 But impact often isn’t.
Boston Consulting Group (BCG)’s “Most Innovative Companies 2021” report makes the uncomfortable point: the constraint is rarely money.
It’s readiness.
Using its Innovation-to-Impact (i2i) framework, BCG shows that only about 20% of companies are truly “ready” to scale innovation, even when budgets exist. Innovation fails when it’s treated as isolated projects or departments, rather than a system.
Companies that are both committed and ready are up to 4× more likely to generate revenue from new products and business models. The message is clear: real innovation is a built capability, not creativity alone. Without structural readiness, more money only creates more noise.
#BusinessInnovation #InnovationInsights
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1February 23, 2026 295 1
