HUL’s Capital Markets Day Presentation
Plan To Up Capex To 3% Of Turnover From 2% Of Turnover In Last 5 Yrs
EBITDA Margin To Be 22-24% In Medium Term (Broadened from 22.5-23.5%)
Targets Volume-Led Growth; Focus On Consumption, Premiumisation & New Categories
Premium Brands Get 2X More Investment; 60%+ Media Spend Digital
See Large Headroom In Under-Penetrated Categories Like Bodywash, Suncare & Liquid Detergents
Rural Personal Care Growth Seen At 1.8X Urban
Dedicated Q-Commerce Org; AI-Enabled Availability Engine To Drive Growth.
September 4, 2026 544 1